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National Biscuit Day Sees Custard Cream As Liverpool's Favourite Biscuit, According To New Data

National Biscuit Day Sees Custard Cream Is Liverpool's Favourite Biscuit, According To New Data

A beautiful selection of biscuits and cake at Rubens Coffee Shop on the Royal Albert Dock (Credit: The Liverpudlian/This image is an original piece of work by The Liverpudlian Team).
A beautiful selection of biscuits and cake at Rubens Coffee Shop on the Royal Albert Dock (Credit: The Liverpudlian/This image is an original piece of work by The Liverpudlian Team).

National Biscuit Day takes place today, Wednesday the 29th of May, so there's no better time to indulge in your favourite biscuit paired with a cup of tea or coffee.


With a wide variety of biscuits adored by millions across the UK, everyone can find their perfect treat. But the real question is, which biscuit is the most popular?


The team at Betway has delved into this by using the social listening tool Brandwatch, and have shared the results with The Liverpudlian. By analysing the total number of online mentions of some of the nation’s favourite biscuits, they have revealed which types are the most popular, including in Liverpool.


Liverpool's Favourite Biscuits

The research can reveal the 15 most popular biscuits in Liverpool, according to their overall online mentions over the past year:

Rank

Biscuit Name

Online Mentions

1

Custard Cream

430,090

2

Digestives

328,396

3

Cookies

299,284

4

Rich Tea

294,254

5

Hobnobs

155,841

6

Chocolate Digestives

138,453

7

Party Rings

86,129

7

Malted Milk

77,344

9

Chocolate Fingers

71,986

10

Ginger Nuts

59,220

11

Bourbon Biscuits

47,171

12

Pink Wafers

39,259

13

Jammie Dodgers

21,695

14

Viennese Whirls

14,403

15

Shortbread

1,407

The UK's Favourite Biscuits

The research also revealed the 15 most popular biscuits in the UK according to online mentions over the past year:

Rank

Biscuit

Total Online Mentions

1

Cookies

9,611,169

2

Custard Cream

8,689,764

3

Digestives

8,349,382

4

Rich Tea

7,590,355

5

Hobnobs

7,643,920

6

Ginger Nuts

7,479,768

7

Chocolate Digestives

7,816,918

8

Malted Milk

6,794,639

9

Party Rings

2,383,154

10

Jammie Dodgers

2,276,509

11

Chocolate Fingers

2,147,820

12

Bourbon Biscuit

1,656,257

13

Pink Wafers

1,564,630

14

Viennese Whirls

809,363

15

Shortbread

618,742


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