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Giant Recycling Rainbow Appears In Liverpool City Centre To Raise Awareness For Recycling Drink Cans

Updated: Oct 22, 2022

Giant Recycling Rainbow In Liverpool City Centre Appears In Williamson Square To Raise For Recycling Drink Cans

The fabulous Giant Recycling Rainbow that is available to visit in Williamson Square in Liverpool City Cetre (Credit: Every Can Counts/Supplied By Publicist).
The fabulous Giant Recycling Rainbow that is available to visit in Williamson Square in Liverpool City Cetre (Credit: Every Can Counts/Supplied By Publicist).

A giant rainbow installation has appeared overnight in Williamson Square ahead of the start of Recycle Week and will be on display from the 17th to the 23rd of October.


The four by seven metre structure is made from more than 2,500 recycled cans and was placed there by not-for-profit Every Can Counts in partnership with Liverpool BID Company.

'Aluminium is infinitely recyclable, and every recycled can could be back on a shop shelf as a brand new can in just 60 days' - Chris Latham-Warde, Programme Manager for Every Can Counts.

The installation aims to raise awareness around the importance of recycling and inspire more people to recycle their empty drink cans.


According to Every Can Counts’ research of Liverpool residents, 72% say they are becoming more conscious of the environment and their impact on it.


What’s more, nearly eight in 10 (79%) already think that recycling their household waste is ‘very important’.

The fabulous Giant Recycling Rainbow that is available to visit in Williamson Square in Liverpool City Cetre (Credit: Every Can Counts/Supplied By Publicist).
The fabulous Giant Recycling Rainbow that is available to visit in Williamson Square in Liverpool City Cetre (Credit: Every Can Counts/Supplied By Publicist).

Amongst Liverpudlians, the biggest barriers to recycling are the lack of recycling bins in public places (cited by 43% of respondents) and confusion about what packaging is and isn’t recyclable (25%).


More than one in 10 (11%) say they simply don’t have the space for separate recycling bins at home.


Chris Latham-Warde, Programme Manager for Every Can Counts, said: 'Our rainbow installation has toured a number of cities across the UK, and we’re thrilled to now bring it to Liverpool to mark Recycle Week.'


He added: 'The message is that we can all make a difference by recycling our empty drink cans. Our research shows that a quarter of Liverpudlians are unsure what packaging is and isn’t recyclable. The good news is that when it comes to drink cans, it’s really straightforward!'

The fabulous Giant Recycling Rainbow that is available to visit in Williamson Square in Liverpool City Cetre (Credit: Every Can Counts/Supplied By Publicist).
The fabulous Giant Recycling Rainbow that is available to visit in Williamson Square in Liverpool City Cetre (Credit: Every Can Counts/Supplied By Publicist).

Chris, said: 'Aluminium is infinitely recyclable, and every recycled can could be back on a shop shelf as a brand new can in just 60 days - but only when we play our part in the process, which is why we’re here to encourage people in Liverpool to recycle every single one of their empty cans, so that this valuable material stays in circulation.'


He said: 'The archway will be on display in Williamson Square all week and we’re looking forward to seeing all the photos people take with it.'


Every Can Counts is a not-for-profit communications programme working to inspire, encourage and empower people to recycle their empty drink cans. The programme is funded through a partnership between European and UK drink can manufacturers, the aluminium recycling industry and drink brands.


The programme’s vision is to achieve a 100% recycling rate for drink cans throughout Europe. Every Can Counts partners with a wide range of businesses, organisations and events to work towards this goal, providing advice and support including free-to-use communications materials to help engage consumers with the benefits of recycling drink cans.

'no doubt [the sculpture] will add a bit of colour to the city centre, while highlighting an important message' - Bill Addy, CEO of Liverpool BID Company.

Bill Addy, CEO of Liverpool BID Company, said: 'Liverpool BID Company is committed to ensuring our city is always improving and we believe that sustainability, including recycling, is a big part of that and a habit we should all be making an effort to embrace.'


'We’re pleased to be working with Every Can Counts on its wonderful rainbow can sculpture and have no doubt it will add a bit of colour to the city centre, while highlighting an important message.'

The fabulous Giant Recycling Rainbow that is available to visit in Williamson Square in Liverpool City Cetre (Credit: Every Can Counts/Supplied By Publicist).
The fabulous Giant Recycling Rainbow that is available to visit in Williamson Square in Liverpool City Cetre (Credit: Every Can Counts/Supplied By Publicist).

Passers-by have all week, until next Friday evening, to come and snap a picture with the impressive structure and enter a social media photo competition for the chance to win a £150 Flannels gift card. To enter, take a snap of the rainbow and upload it to social media using the Hashtag 'EveryCanCounts' and tagging @EveryCanCountsUK on Instagrak & Facebook or @EveryCanCounts on Twitter.


After launching in 2009, the programme now has a presence in 19 countries across Europe. Every Can Counts is a unique partnership formed between drink can manufacturers, drink can fillers and the wider recycling industry, all with the goal of reaching a 100% recycling rate for drink cans. To find out more information about the organisation, you can visit the Every Can Counts website.


For more information, please visit their website or follow Every Can Counts on Facebook, Instagram and Twitter.

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