Updated: May 21
Liverpool Could Host One In Every Five Stag & Hen Parties In 2024, Data From A Leading Organiser Shows, After A Eurovison ‘Booking Bump’
A leading Stag and Hen supplier has revealed there’s been a surge in Stag and Hen bookings to Liverpool since Saturday’s Eurovision final.
Early 2024 booking data suggests Liverpool could host up to one in five trips next year – the most in Europe – with the City facing a wealth of Stag and Hen bookings.
A leading expert, Matt Mavir, said: ‘After the buzz of Eurovision, there’s been a big bookings bump and it seems that the whole world wants to party in Liverpool.'
It is estimated that the booking bonanza could be worth up to £40 Million for the City’s economy.
Exclusive figures have revealed that Liverpool could host as many as one in five Stag and Hen parties next year, after Eurovision sparked a booking boom.
With Eurovision having brought in more than 500,000 additional visitors to the Liverpool City Region. Alongside the recent news that Jet2 are going to base four based aircraft in Liverpool John Lennon Airport from March 2024, due to rising demand.
This addition news of Liverpool's success in the Stag and Hen sector compliments and further strengthens that the City's presence as both an international and continental desitantion. Especially after hosting Eurovision which is widely regarded as the 'world's biggest party.'
'After the buzz of Eurovision, there’s been a big bookings bump and it seems that the whole world wants to party in Liverpool.' - Matt Mavir, Managing Director of Last Night of Freedom.
The Liverpool City Region is already Europe’s biggest Hen party destination, and currently the second most visited for Stags.
However, the boss of Britain’s leading stag and hen supplier said initial booking data for 2024 shows Liverpool could face a Stag and Hen influx next year.
Matt Mavir, Managing Director of Last Night of Freedom, said: 'Liverpool is already incredibly popular, but next year it looks set to reach the next level.'
He said: 'After the buzz of Eurovision, there’s been a big bookings bump and it seems that the whole world wants to party in Liverpool.'
Matt added: 'As a destination, it is absolutely crushing it. About 20 per cent of our 2024 bookings to date are in Liverpool and the city could easily have a record year.'
According to Matt, who has helped to organise over 45,000 Stag and Hen trips, Liverpool is already firmly established as part of the industry’s 'holy trinity' of destinations, alongside Newcastle and Benidorm.
Combined, the big three account for more than half of all the 2024 trips booked to date. And while Newcastle has long been a favourite, Benidorm bookings have increased in recent years. Since 2018, trips to the Spanish resort have grown by 700%, while they are projected to double yet again in 2024.
However, it is Newcastle that is on track to host the most Stags and Hens this weekend, the 19th to the 21st of May. Industry estimates show the North-East city will likely host over 320 groups in the coming days – a number worth almost £2m to the local economy this weekend. Only a few weeks ago Liverpool was hosting the most Stag and Hen dos over the weekend, showing how hotly contested the top stop is with Liverpool having hosted 356 groups.
He estimates that Stags and Hens could bring somewhere between £30-40 Million to Liverpool’s economy next year.
Matt, who founded the Tyneside-based company in 1999, said: 'That’s a staggering amount of money for any city, which shows just how important the sector is for Liverpool.'
He said: 'The city has done a wonderful job of embracing the sector, and it is now reaping the rewards.'
Matt added: 'And for stags and hens still making their minds up post-Eurovision, Liverpool is the perfect place to party.'