Wasted Heroes Founder, Russell Reid, Has Just Opened a Wasted Heroes Collaborative Space In The Fabric District Of Liverpool City Centre
In the ever-expanding Scouse epicentre, one of the neighbourhoods going through a resurgence is the Fabric District, which you will also likely hear referred to as the 'Fab District', has recently gained a new collaborative space by Wasted Heroes and a plethora of new apparel by the fashion label.
Based in Liverpool, the independent studio has evolved into an international label, creating countless iconic designs which are now part of electronic music culture, from festivals and clubs through to everyday wear, championed and worn by icons including Honey Dijon, Peggy Gou, Carl Cox, Charlotte de Witte, Gorgon City and Guy Williams.
The team are also very proud to reveal their X Collection and a new unisex range of hoodies and sweatshirts for the summer. The X Collection showcases their investment in a digital printer with an astonishing range of colours now possible – new designs will be dropping in each week.
The new unisex collection marks an important moment just in time for warm Summer days and night time forays and layering up or down. The range features some of their classic designs re-imagined with new colours and a range of sizes.
Whilst still making many classic designs by hand with screen printing, this new digital
technology means garments can be made rapidly and on demand, the antithesis of fast
fashion which globally creates huge levels of clothing waste. It is an important development as Wasted Heroes continues to grow.
Russell Reid, the Founder of Wasted Heroes, said: 'We have built the business around screen-printing by hand which is what has helped us grow and keep our reputation.'
He added: 'And now we also offer digital printing too, having invested in some exciting new technology so we can print on demand and not have lots of stock – this is essential for us as a business and being as environmentally friendly as possible. It also gives us a much wider range of colours and styles which with screen printing has been difficult to do to the level of quality we always want to deliver. So the X Collection is showcasing what the printer can do, the sheer depth and range of colours which look incredible.'
He said: 'And we have our women’s range of hoodies and tees which look fantastic too. It’s an important moment for us as a company to still stay true to our roots but also embrace what can help make new designs a reality and to work with new exciting designers as well.'