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Writer's picturePeter Eric Lang

Japanese Soufflé Pancake Brand, Fluffy Fluffy, Is Coming To Liverpool In 2024

Updated: Dec 21, 2023

Japanese Soufflé Pancake Brand, Fluffy Fluffy, Is Coming To Liverpool In 2024 Marking The 5th UK Shop

The menu is all served up in Fluffy Fluffy’s trademark open kitchen so that guests can watch their light and fluffy pancakes created and covered in their favourite toppings, fresh to order (Credit: Phil Tragen/Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).
The menu is all served up in Fluffy Fluffy’s trademark open kitchen so that guests can watch their light and fluffy pancakes created and covered in their favourite toppings, fresh to order (Credit: Phil Tragen/Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).
  • Viral sensation Japanese soufflé pancakes are coming to Liverpool.

  • This will be the brand’s 5th UK site.

  • Expected to open in early 2024.

  • Creating 15+ jobs in the Liverpool City Region.

Dessert specialists Fluffy Fluffy are bringing their viral sensation pancakes to Liverpool City Centre.


The Canadian-born brand, known for their famous Japanese Soufflé Pancakes, will open its fifth UK store on Berry Street in the Ropewalks neighbourhood of Liverpool City Centre. The 1500sq ft site is expected to open in early 2024 and will create 15+ new jobs in the City Region.

'We can’t wait for Liverpudlians to try our Japanese Soufflé Pancakes - they really are something special. This will be our fifth site in the UK and we’re super excited to be arriving in a world-famous city that is steeped in cultural heritage.' - Hussein Umar, UK Development Lead at Fluffy Fluffy UK.

Every carefully crafted Fluffy Fluffy pancake begins with egg whites whipped to soft peaks which are then slowly cooked at low temperature to achieve the signature cloud-like pancakes, with their famous jiggle. These are then topped with an array of dreamy toppings. Favourites include Nutella, Tiramisu, Biscoff, Creme Brûlée and Blueberry.

The Canadian-born brand, known for their famous Japanese Soufflé Pancakes, will open its fifth UK store on Berry Street in the Ropewalks neighbourhood of Liverpool City Centre (Credit: Phil Tragen/Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).
The Canadian-born brand, known for their famous Japanese Soufflé Pancakes, will open its fifth UK store on Berry Street in the Ropewalks neighbourhood of Liverpool City Centre (Credit: Phil Tragen/Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).

The menu is all served up in Fluffy Fluffy’s trademark open kitchen so that guests can watch their light and fluffy pancakes created and covered in their favourite toppings, fresh to order.


The light and airy social space will feature the brand’s trademark yellow and white colourways and a mix of sofa-style booths, banquette seating and coffee tables. The bespoke bamboo-inspired joinery evokes the brand’s Japanese heritage whilst the bright colours and neon accents create a youthful feel and a modern classic aesthetic.


So far, 2023 has been Fluffy Fluffy’s biggest year to date, with three stores opening across the UK in Leicester, Reading and Leeds. Now team Fluffy Fluffy are ready to take Liverpool by storm.


The menu is all served up in Fluffy Fluffy’s trademark open kitchen so that guests can watch their light and fluffy pancakes created and covered in their favourite toppings, fresh to order (Credit: Phil Tragen/Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).


Hussein Umar, UK Development Lead at Fluffy Fluffy UK, commented: 'We are delighted to have landed this fantastic spot in Liverpool City Centre on Berry Street, right amongst historic landmarks of the City.'


Hussein added: 'We can’t wait for Liverpudlians to try our Japanese Soufflé Pancakes - they really are something special. This will be our fifth site in the UK and we’re super excited to be arriving in a world-famous city that is steeped in cultural heritage. We have lots of new products and some special offers in the pipeline too so watch this space for updates. See you very soon Liverpool.'

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