Innovative Advertising By Liverpool ONE Shopping Centre On City Centre Bus

Liverpool City Centre Bus Displays Unique Liverpool ONE Advert

A bus celebrating shopping in Liverpool ONE during the festive Christmas season on the side of a Liverpool City Centre bus (Credit: The Liverpudlian/Peter Eric Lang).

Liverpool ONE Shopping Centre located in the heart of the City Centre had an innovative approach to marketing over the Christmas period.

A delightfully innovative advert on the side panel advertising section of a Liverpool City Centre bus includes a light up advertisement for the shopping centre.

The advert features several excited shoppers and a dog in a Christmas hat. Lit up in bright lights is: 'Light up your Christmas.' Underneath it adds: 'At Liverpool ONE.'

Numerous individual lights light up on their own presumably imitating either snow or stars.

Additionally the Liverpool ONE logo was lit up, which is a large numerical one with a love heart in the neck of the one.

The 14A Stagecoach bus was heading from the City Centre to the Tower Hill area of Kirkby in the city's Borough of Knowsley.