Hello Earth Extends Their UK-Wide Brief With Fintech Innovator, Sprive, To Manage All Creative Output

CITY OF LIVERPOOL, LIVERPOOL CITY REGION.

Liverpool-Based Company, Hello Earth, Has Extended Their UK-Wide Brief With Morgage-Focused App By Fintech Innovator, Sprive

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Following a competitive pitch, Hello Earth, the Liverpool-based creative digital agency that specialises in serving direct to consumer brands – has extended its remit with Sprive which is a free app that helps users become mortgage free faster and save in interest.

Hello Earth has been delivering paid static and video creatives for Sprive over the past three months - specifically for the brand’s Meta ad performance campaigns. The new, wider brief will now include creative executions for its organic social pushes. This means that Hello Earth is now managing all creative output for Sprive.

Sprive is fully regulated and is available in the UK. It currently works with 14 financial institutions - Nationwide, First Direct, HSBC, Lloyds, Barclays, Santander, RBS, Virgin Money, Halifax, Natwest, Yorkshire Building Society, Coventry Building Society, Accord Mortgages, and TSB Bank. It can be used for everyday shopping at many leading high street names, including M&S, ASDA, Tesco, Morrisons, M&S, Sainsbury's, Waitrose, Iceland, and IKEA. Users can earn money back that can then be put towards their mortgage in one tap.

In addition to its existing brief, Hello Earth will be producing a range of core concepts with multiple variations, combining both static and video formats - including content from a diverse range of creators. The primary aim of the paid creative work is to drive app downloads, whilst for the organic creatives it’s to drive brand engagement.

Stephanie Fisher, Founder and MD of Hello Earth, said: “Sprive is a truly innovative fintech brand that is changing the lives of its users so we are delighted to be partnering with them. Our focus will be on supporting the company’s objectives through high performing creative and strategic campaigns.”

Lauren Hale, Head of Growth, at Sprive, added: “Hello Earth has delivered some great work over the past three months, so I am looking forward to seeing how their expertise adds more value across our primary social platforms.”