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'Beyond Van Gogh' Enjoys UK Premiere Success In Liverpool With 9,000 Guests Attending Opening Weekend

UK Premiere For 'Beyond Van Gogh' Enjoys Major Success On Liverpool Waterfront With 9,000 Guests Attending The Immersive Exhibition During The Opening Weekend

Guests are taken on a journey through the artist’s world from darkness to light, enhanced by his own dreams, thoughts and words (Credit: Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).
Guests are taken on a journey through the artist’s world from darkness to light, enhanced by his own dreams, thoughts and words (Credit: Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).
  • Stunning immersive art attraction welcomes 9,000 visitors over opening weekend in Liverpool.

  • Extra yoga sessions announced due to massive demand.

Beyond Van Gogh: The Immersive Experience has enjoyed a super sell-out opening weekend with 9,000 visitors flocking to the new Liverpool waterfront attraction.


The atmospheric multimedia experience — receiving its UK premiere in the City — brings the Dutch master’s works to life in spectacular and colourful style.


Beyond Van Gogh runs at Exhibition Centre Liverpool until Wednesday the 24th of July.

'We knew that Liverpool was a City of Culture and that was truly seen at the Exhibition Centre this weekend... We couldn’t have asked for a better city to host the Beyond Van Gogh premiere.' - Anna Parry, UK Business Development at Annerin Productions.

Thirty thousand tickets have already been sold for the four-week run, while the Saturday morning yoga sessions — where participants taking part while surrounded by Van Gogh’s visionary masterpieces — have proved so popular that extra dates have now been added on Sunday the 14th of July and Sunday the 21st of July.

Beyond Van Gogh: The Immersive Experience has enjoyed a super sell-out opening weekend with 9,000 visitors (Credit: Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).


Beyond Van Gogh: The Immersive Experience was officially opened last Wednesday night by the Lord Mayor of Liverpool, Councillor Richard Kemp during a special launch event at the waterfront venue attended by more than 200 invited guests including actors Ricky Tomlinson and Andrew Lancel, OMD star Andy McCluskey and film and drama producer Colin McKeown.


Produced by Annerin Productions and Paquin Entertainment Group, the experience covers an epic 40,000sq ft and is packed with colour and detail to excite visitors of all ages.


It blends more than 300 of the post-Impressionist icon’s paintings with cutting-edge technology and a specially curated musical soundtrack to tell the story of one of history’s most influential artists.

Beyond Van Gogh: The Immersive Experience has enjoyed a super sell-out opening weekend with 9,000 visitors (Credit: Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).
Beyond Van Gogh: The Immersive Experience has enjoyed a super sell-out opening weekend with 9,000 visitors (Credit: Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).

Visitors are invited to wander through iconic works as they come alive around you, including The Starry Night, Sunflowers and Terrace of a Café at Night, and be enveloped by a selection of his revealing self-portraits which might just blink back at you.


They are taken on a journey through the artist’s world from darkness to light, enhanced by his own dreams, thoughts and words set to a stirring symphonic score in this sensational narrative experience which appeals to a whole new generation of art enthusiasts and Van Gogh fans alike.

'Annerin Productions are overwhelmed by the outpouring of attendees and support throughout the opening weekend.' - Anna Parry, UK Business Development at Annerin Productions.

Beginning in the Introduction Hall, visitors connect with Vincent van Gogh through personal letters he wrote to his brother, and greatest supporter, Theo. Visitors then move into the heart of the exhibition – the Immersive Room – where Van Gogh’s paintings are freed from their frames to dominate the space and fully immerse the audience in the incredible detail of his work, awakening their imagination in a playful and dreamlike way as they are enveloped in colourful flowers, cafés and stunning landscapes, shifting and swirling across the projection-swathed walls and floor.


A full range of immersive experience merchandise is available in the Beyond Van Gogh: The Immersive Experience store on site.

The Saturday morning yoga sessions — where participants taking part while surrounded by Van Gogh’s visionary masterpieces — have proved so popular that extra dates have now been added on Sunday the 14th of July and Sunday the 21st of July (Credit: Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).
The Saturday morning yoga sessions — where participants taking part while surrounded by Van Gogh’s visionary masterpieces — have proved so popular that extra dates have now been added on Sunday the 14th of July and Sunday the 21st of July (Credit: Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).

Yoga sessions take place at 9am on Saturdays the 6th of July, July the 13th and July the 20th with additional sessions on Sunday the 14th of July and the 21st of July.


Meanwhile VIP Experience tickets include selected Beyond Van Gogh merchandise along with flexible arrival times and fast track entry.


Beyond Van Gogh has already been seen by more than five million people across the United States, Canada and South America, and following Liverpool it opens at Glasgow’s Scottish Event Campus on the 11th of July and at the Birmingham NEC on the 1st of August.

Beyond Van Gogh: The Immersive Experience has enjoyed a super sell-out opening weekend with 9,000 visitors (Credit: Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).
Beyond Van Gogh: The Immersive Experience has enjoyed a super sell-out opening weekend with 9,000 visitors (Credit: Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).

Anna Parry, UK Business Development at Annerin Productions, said: 'Annerin Productions are overwhelmed by the outpouring of attendees and support throughout the opening weekend.'


Anna added: 'We knew that Liverpool was a City of Culture and that was truly seen at the Exhibition Centre this weekend. We can’t wait to welcome thousands more over the coming weeks. We couldn’t have asked for a better city to host the Beyond Van Gogh premiere.'

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